Let's create something good together.


SERVICES

Righteous Design is a collaborative composed of experienced social impact design practitioners and design educators/coaches. We believe that participatory human centered design can be a powerful tool for social good, as an effective approach to creatively and collaboratively solve problems towards better outcomes.


As designers with both agency and in-house experience, we carry intimate knowledge of the design process and tools, and how to operationalize designs while also empowering non-designers with these methods. Our strength as practitioners comes not just in knowing design tools but also in knowing how and when to use or modify them, in anticipating clients’ challenges, and problem solving and iterating during implementation. This enables us to be true partners alongside those with whom we work.

Holistic Experience Design


We believe user experiences should be intentionally designed and consistent across all types of interactions, including physical spaces and tools, digital tools, communications and people. We've designed for each of these mediums as well as holistic experience design that encompasses product, digital, service, brand and organizational design.


Design Research and Strategy


We tailor research methodologies and tools/prompts to the project and have a deep expertise with qualitative (discovery, prototyping, or usability), observational/ experiential and analogous research. We believe in representative design research, one that includes voices and experiences that have historically been excluded. We then synthesize that data into impactful, actionable and new insights, design principles and opportunity areas.



Design Coaching


Righteous Designers are experienced design coaches, educators and facilitators. We regularly craft interactive, hands-on classes for participants to learn and practice the fundamentals of human-centered design. We can also build this into a scope of a project or through a specific challenge that the team wishes to tackle. 

Holistic Experience Design 

Design Research and Strategy

Design Coaching


We believe user experiences should be intentionally designed and consistent across all types of interactions, including physical spaces and tools, digital tools, communications and people. We've designed for each of these mediums as well as holistic experience design that encompasses product, digital, service, brand and organizational design.


We tailor research methodologies and tools/prompts to the project and have a deep expertise with qualitative (discovery, prototyping, or usability), observational/ experiential and analogous research. We believe in representative design research, one that includes voices and experiences that have historically been excluded. We then synthesize that data into impactful, actionable and new insights, design principles and opportunity areas.


Righteous Designers are experienced design coaches, educators and facilitators. We regularly craft interactive, hands-on classes for participants to learn and practice the fundamentals of human-centered design. We can also build this into a scope of a project or through a specific challenge that the team wishes to tackle.

EXAMPLE EXPERIENCE

HOLISTIC EXPERIENCE DESIGN

Aviva Clinics (IDEO)

Designing and prototyping health services for the emerging middle class in Peru. Led a team of about 20 IDEO and client (Intercorp) designers (brand/communications, environment, digital, organization, service, research), developers and founding team operators. The clinics opened in 2018 and are scaling. They lead in market share for births and in % safer natural births vs. caesarians..

DESIGN RESEARCH + PRODUCT DESIGN

Scout at Sutter Health

Design research and strategy, and product vision for a new youth mental health platform. Research included in-home and in-hospital interviews and observations, analogous research, and co-design with youth and clinical advisory boards. Included in Fast Company's list of "World Changing Ideas."

DESIGN COACHING + SERVICE DESIGN

Bloomberg Philanthropies

Design capacity building and coaching for Glendale, California's innovation team, focusing on the challenge of food recovery.

ABOUT

Charu Juneja is the founder of Righteous Design, a mental health startup advisor, and a Stanford d.school Adjunct Lecturer for the Impact Studio Capstone. Previously, she was the Design and Product Director for Sutter Health’s Design and Innovation team and a Lecturer at the University of Pennsylvania's School of Social Policy and Practice, where she created the course "Design for Recovery (Healing)."


Charu has spent most of her career leading interdisciplinary teams, conducting research, and designing, prototyping and implementing experiences and communications for social good. She was an Assistant Professor in the School of Architecture (teaching design research in the context of physical space) and a Design Director at the University of Texas at Austin's Design Institute for Health. Earlier, at IDEO, she led design teams across the life span – from Planned Parenthood to Zen Hospice Center. She spent five months in Peru, leading an international and embedded team in designing and prototyping quality, affordable and scaleable health care services for the emerging middle class.


Charu holds a BA in Mathematics and Economics from Miami University and an MBA from Harvard University. She calls San Francisco home and can often be found singing or on a mountain (sometimes both).

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